How To Maximize Your Exposure on Chictopia

Updated on Jun 30, 2011
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chictopia_shop 's Thoughts:

Hi ChictopiaShop sellers!

Congrats on becoming part of Chictopia’s seller community! Chictopia’s mission is to connect retailers to consumers in the most relevant way. There are many benefits to listing on Chictopia:

- Chictopia is a community above all else. The most successful Chictopia Shop sellers use our site as a distribution channel as well as a marketing tool, leveraging our vibrant community of bloggers, shoppers and fashion-lovers. Connecting with these viral users will greatly increase your brand awareness and traffic.
- Chictopia receives over 1.7 million visitors a month, and 1 in 3 listings in our Shop section receives a comment, inquiry, or some engagement from potential buyers.
- Since Chictopia is a large community of trendsetters who love to blog, if your item is purchased by a member, it’s likely you’ll receive viral visibility by the buyer blogging/posting about it on the web.
- Chictopia has a very strong social media presence (330,000 fans on Facebook and 100,000 followers on Twitter) and regularly posts about cool items listed in our Shop. This means that the more frequently you upload to the marketplace, the more exposure you’ll get!

To help you get started, we put together this list of ways to help you receive the most exposure and promotion as possible on Chictopia:

1. Link to your own website by going to “edit profile” and updating your information on the page. Many shoppers like browsing our marketplace to discover cool shops like yours, and then click over to the store’s external website to explore more. It’s a great way to increase your traffic and improve your SEO!
2. Chictopia often promotes good Shop products via social media channels, so follow our Twitter for opportunities to retweet and our Facebook for opportunities to engage! Supplementing Chictopia’s promotion with social media promotion of your own will help you receive more exposure.
3. You’ll increase your exposure and get more users to notice you if you use the site as a social networking tool as much as possible. Connect with users who are aligned with your branding and follow them, comment on their photos, and respond to their questions in our forum. Be a resource to them and they will look to your shop for fashion inspiration!

Don’t get discouraged if you don’t see many sales right away. Building up your brand awareness with a new community takes time, but will pay off when our highly targeted fashion community becomes accustomed to seeing your products and brand!

Let us know if you have any comments or questions. We are always happy to hear feedback on how we can improve our marketplace!

xo,
the Chictopia team

TESTIMONIALS

“The Chictopia Shop is probably the most cost-effective venue for selling online. We sell through 6 ecommerce platforms and the Chictopia Shop is definitely the most bang for your buck.” – Lindsay Burchby, Thrifted & Modern

“Chictopia has resulted in thousands of visits to our website and has helped to increase the overall exposure of the ZooShoo brand.” – Michael Burnley, ZooShoo

“Chictopia is a fabulous simple platform to showcase and sell trendy items. Gaining exposure through Chictopia says it all – more engagement, sales and fans!” – Leona Mizrahi, PynkNylon

“Since we’re an online store, we don’t get to interact with customers on a daily basis as you do in a traditional brick-and-mortar set up, that’s why we like seeing what products the Chictopia community is voting for and reading their comments! Chictopia has also done a fantastic job supporting sellers like us and promoting sales by inviting us to participate in various promotional campaigns and incorporating our items in trend features on the Chictopia website and newsletters. As an independent seller, that kind of exposure has been really helpful and valuable.” – Vivian Nguyen, WeAreKoshka

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